Your Shipments Are an Asset: A Publisher's Guide to Insert Revenue

If you ship 5,000 orders a month, you're sitting on 5,000 guaranteed, opened, in-home impressions. Here's how to price and protect that inventory.

What advertisers pay for

• Volume — predictable monthly shipments they can plan campaigns around
• Audience quality — AOV, category, demographics, geography
• Exclusivity — "no competing supplements in my campaign month" is worth a premium

Set a floor, not a fixed price

List a minimum per-shipment price (most publishers land between $0.08 and $0.25) and let demand push bids up. High-AOV, well-described audiences command the top of the range.

Protect your customer experience

You approve every campaign before anything prints. Use category exclusions aggressively — your boxes, your rules. A relevant, generous offer from a non-competing brand reads as a gift from you; a junky flyer reads as clutter.

The operational lift is near zero

Cards arrive pre-printed at your fulfillment address. Your team slips one into each outgoing box. BoxShare tracks scans and sales, and your earnings — fixed placement fee plus performance bonuses — post to your ledger automatically.